New technologies are revolutionizing the communication environment. In parallel with the ongoing need for print
communication, computing and emerging media such as social networking are appearing at every level of communication
design.
The emergence of a new medium of communication has spawned innovative approaches to the ways in which information
can be organized and presented to its audience, changing the role of visual information designers by forcing them to go
beyond simply framing ideas into content development. As traditional boundaries between creation and production, creator
and consumer, writing and design, strategy and implementation of information are blurred, information design is now seen
as a holistic mechanism for the planning of complex communication systems and developing social consciousness.
The Visual Information Design graduate program at Kyung Hee University embraces this ideology through its curriculum
which addresses these merging skill sets, providing a learning environment for advancement in innovative research, usercentered
design, and professional practice focusing on the creative potentials of communication through a full spectrum of
media.
Students in the graduate Visual Information Design program seek to contribute substantial new projects and ideas to the
field of communication. They are engaging in the cultural, social, technological, and aesthetic issues that are transforming
today's media and information industries. Through project-oriented activities that foster analytical competence in research,
writing, design history, and image theory, the curriculum is designed to deepen process-oriented skills as applied to
typographic forms/systems, image-/form-making, documentation/publication design, and digital media design.
Mee-Kyung Jang / Professor / Doctor of Design / Seoul National University / Graphic Design, Illustration / meekyungjang@khu.ac.kr
Hyung-Suk Kim / Associate professor / M.F.A. / Hongik University / Identity Design / designer@khu.ac.kr
Un-Chong Kim / Professor /Doctor of Design / Chungang University / Graphic Design, Edited Design / brody@khu.ac.kr
Je-Yon Jung / Assistant Professor / Doctor of Design / Lancaster University / Design Management , Design Business, Service Design, Design Research / designbiz@khu.ac.kr
Sang-Hee Park / Assistant Professor / Doctor of Fine Arts / Hongik University / Brand Management, public design / sh.park@khu.ac.kr
Summary | English |
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History of Graphic Design & Culture | |
By observing historical design works, cultures and ideas, we will establish the flow of design and develop the ability to create future design, and at the same time provide the theoretical basis for future design. | |
Advertising Communication Design | |
This course focuses on the synergic promotion of visual information design for the mass-mediated advertising and public relations. Students will examine designmethodologies and their effect on marketing andconsumer behavior. | |
Multimedia | |
It is a logical and emotional systematic representation of dynamic visual information such as contents creation, video shooting, editing, and various visual expressions through comprehensive media. | |
Analysis of typography | |
This course deals with the design process using characters from the new font development (Font Design) to the editorial design (Editorial Design) as well as the relationship between character and visual design and the methodology of analyzing the new typographic design development method as analytical sensitivity. | |
Study of Integrative Design | |
It is purposed to study how to create and improve the identity of design work and analyze the successful cases from domestic and overseas to develop unique cases. In addition, we will study the continuity of design work from start to finish, how to organize, and the practical efficiency of process management. | |
Research on Cross Cultural Design(CCD) | |
Cross-cultural design (CCD) refers to a creative synergy and hybrid that occurs when different cultures and cultures meet with ‘a design that leads to understanding and communication between cultures through a new interpretation of difference’. In cross-cultural design, cross-cultural design requires respect for the difference, new interpretation, and realization of its value in daily life in order to minimize negative aspects of multicultural communication and maximize positive effects. | |
Design Semiotics | |
If the symbols in society are the science of studying life, the symbolism in design is a formal analysis of the disjunctive division of the visual object system. In today's visual language, symbolic theory is widely accepted not only in design but also in all cultural phenomena ranging from architecture, film, advertising, comics, product design, etc. In this course, it is meaningful to gather and interpret through appropriate process. | |
Analysis of Editorial Design | |
As a process of studying how to provide visual information to the reader effectively, we will comprehensively understand the structural techniques such as the readability enhancement technique of editing design, photography and illustration, printing and book binding method of book. We also study the process of editing design in detail by investigating and analyzing the present situation of the design medium which is becoming more and more grasped by understanding diversity of socio-cultural environment and technological change. | |
Research Methodology for Visual Design | |
This course focuses on the process of understanding and analyzing the overall flow of development from design to production through the actual design process, understanding the usage patterns and product characteristics of various consumer products. | |
Design Marketing | |
All design activities are used as a means of finding solutions to problems based on communication goals. In addition, since the communication goal is controlled by the marketing objective, it is the study which helps the tactical design communication activity by the strategic thinking by understanding the whole of the marketing flow first. | |
Analysis of Social Design | |
It examines the design paradigm that has entered the realm of humanities and society beyond technology, art, and business, and studies the role of extended design to products, companies, and space. |